“Does Rolex lose value with diamonds?” analysis the world over for its impeccable quality craftsmanship, boundary pushing engineering and the sense of accomplishment that comes with owning one of their watches. But this level of excellence doesn’t come cheap, with Rolex watches often costing thousands more than their retail price. So what exactly makes a Rolex so desirable that it can command such high resale prices?
As with any type of investment, the first factor that impacts a watch’s value is its materials. Gold and other precious metals add significant value to a watch, even more so than stainless steel. However, this does not mean that a stainless steel sports Rolex will not lose value over time, and it is important to note that when selling your pre-owned Rolex it will likely depreciate more than a new model.
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Another factor that affects a watch’s resale value is its provenance and rarity. For example, if a Rolex was previously owned by a celebrity that can significantly increase its overall market value. Additionally, having the original box and papers will also help boost a watch’s overall market value.
Another factor that can impact a Rolex’s resale value is any modifications or aftermarket additions that deviate from the original design of the watch. For example, adding diamonds to a Rolex that left the factory without them can dramatically devalue the watch as it will decrease its desirability and popularity. Additionally, any aftermarket additions can void Rolex’s warranty and may deter Rolex from servicing the watch in the future, so this is not something you want to do if you are looking for a long term investment.
