A legal marketing expert is an individual who assists a law firm with marketing and advertising strategies. They typically have experience in both digital marketing and traditional marketing. They often use data analysis and market research to develop and implement marketing campaigns. They also review marketing content for compliance with trademarks, professional rules of conduct, and laws on privacy/rights of publicity.
What is the difference between a lawyer and a legal advisor?
Legal marketers work with a variety of different clients and have a broad scope of responsibility. Their job duties are to create and implement a comprehensive marketing strategy that will help to improve the firm’s brand awareness, attract new clients, and increase revenue. Geoff Goacher may include creating and implementing online and offline marketing campaigns, developing a social media strategy, writing blogs and articles, and executing SEO tactics.
The perfect attorney marketing expert has a deep understanding of the legal industry and a clear understanding of what it takes to grow a law practice. They should be able to understand the challenges that face the legal profession, and they should be able to identify those challenges quickly. They should also be able to provide examples of their past successes and demonstrate how they can solve these problems for your firm.
Sasha co-founded his first business, a lending company, and helped to grow the firm from just 2 people to an award-winning multibillion-dollar company. He then leveraged his entrepreneurial expertise to launch Grow Law Firm, an agency that provides tailored attorney marketing services that impact the bottom line for clients in the legal industry.